Posts Tagged ‘AnFala’

Illum goes East with AnFala

Tuesday, October 7th, 2008

 Illum’s Design Group has been presented an opportunity to create a full corporate marketing push for AnFala, a company created by Dr. Ruan Jin Zhao, a professor of Chinese Medicine Cellular Biology & Immunology & specialist in Herbal Therapy.  Dr. Zhao is also a member & scientific advisor to the H. Lee Moffitt Cancer Center & Research Institute, publishing several papers on cancer treatments utilizing Chinese herbal & acupuncture solutions.  AnFala is Dr. Zhao’s own Chinese pharmaceutical organization.  They research, develop, & manufacture health solution-oriented herbal medicines based on clinically proven proprietary formulas targeting specific diseases.  AnFala distinguishes itself in all phases of high quality medicine manufacturing, including but not limited to herb planting, harvesting, selecting, processing & packaging. Currently, AnFala operates two high standard manufacturing facilities in Sichuan & Henan Provinces in China.

Illum will be re-designing AnFala’s identity & stationary package as well as designing specifically targeted brochures highlighting their top herbal solutions, craft prescription bottle labels, periodical advertisements & creating a six piece trade show display.

Our Creative Director, Jerry states, “We are excited to be considered for this project.  Dr. Zhao is a very humble man who wants to help those who have had limited success with other medical treatments.  What is real appealing about AnFala’s project is that their Board is real open to the creative process & has really opened the platform for us to mix mediums & meld the two cultures into the work.”