Archive for August 7th, 2012

Expanding SaraPath into the 21st Century

Tuesday, August 7th, 2012

Illum & SaraPath Diagnostics have had a wonderful long term working relationship through Illum’s advertising & design department. Illum has worked with SaraPath on everything from corporate identity redesign to presentation portfolios to direct B to B print material to restructured website & all internal operations’ forms.

“Now with the medical business becoming more & more competitive, with laboratories popping up in many small towns & communities, it was time to move SaraPath into the multimedia realm of advertising.” states Illum’s creative director, Jerry Chambless. “SaraPath needs to be competitive & we need to bring something extra to the marketing table that they have never ventured into before.” SaraPath Diagnostics, one of the largest, privately owned pathology companies in SW Florida, has been operating for over 70 years & operated with an old school approach to self-promotion. It has only been in the last few years that SaraPath has been open & willing to move into an external growth & expansion of its clients, services & reach.

With SaraPath’s latest marketing endeavor, Illum Productions has brought a multimedia plan to SaraPath; one that can be used in various scenarios maximizing the rate of return. Starting with a request for a slide presentation, Illum came back with a multimedia expansion on the theme. Illum would build a Prezi-style presentation that would move the initial conference presentation idea away from a static slide routine & into a more dynamic parallax 3d motion based multimedia video that could be built & then augmented to fit the needs of the various disciplines that SaraPath operated in.

The idea would be to house division “legs” around a core “general information” wheel, About SaraPath & then when necessary, turn on whatever division was needed for the presentation & turn off what was unnecessary. Additionally this video presentation could be re-constituted for use on the new website, for physician discussion panels & for B to B marketing maximizing the lifespan & usability of the project. “Both SaraPath & Illum are excited about this new project.” commented Jerry. “It allows us to work in the discipline that promotes Illum’s talent, utilizes a concept of multi-directional marketing & it expands our client’s awareness to new media & heightens their competitive edge.”