Archive for August, 2012

Discussion Panel with Front Row Tampa Bay during the RNC

Wednesday, August 29th, 2012

The Economic Development Corporation of Sarasota, in cooperation with Front Row Tampa Bay, has asked our VP/Creative Director, Jerry Chambless to be part of a panel discussion during the Republican National Convention (RNC).  The panel’s purpose is to give an up-front & personal account of having their businesses operating in Sarasota, relations with local businesses & educational organizations such as Ringling College & what type of economic impact it has with business, lifestyle, culture, etc., in this region as well as all of SW Florida.

The segment, titled Sarasota Innovation Panel, will feature Dr. Larry Thompson of Ringling College, Pat Redmond, CEO of Tervis Tumbler, Jeff Hazelton, President of Lucid Global & Jerry Chambless, VP & Creative Director of Illum.   Innovation & key partnerships will be the topic as well as decisions to head quarter the unique businesses out of Sarasota County & what opportunities that may hold for the businesses.  Jerry stated that he was honored to have been asked to represent Sarasota’s businesses & looked forward to expanding awareness to all that Sarasota has to offer.

Front Row Tampa Bay is built around the Republican National Convention, to promote regional & Florida businesses while giving business leaders prime meeting & networking opportunities around this unique event.  The four day programming event will be live-streamed to targeted influencers & business interests across the nation.  Programming will include focus on the key business sectors & leaders from Florida & Tampa Bay, commentary from top political leaders & a look at life in Tampa Bay and Florida.

The Sarasota Innovation Panel segment will be airing on Thursday the 30th, at 10:30 am.  To view these streaming panel interviews & discussions, visit http://frontrowtampabay.com/ daily.

Expanding SaraPath into the 21st Century

Tuesday, August 7th, 2012

Illum & SaraPath Diagnostics have had a wonderful long term working relationship through Illum’s advertising & design department. Illum has worked with SaraPath on everything from corporate identity redesign to presentation portfolios to direct B to B print material to restructured website & all internal operations’ forms.

“Now with the medical business becoming more & more competitive, with laboratories popping up in many small towns & communities, it was time to move SaraPath into the multimedia realm of advertising.” states Illum’s creative director, Jerry Chambless. “SaraPath needs to be competitive & we need to bring something extra to the marketing table that they have never ventured into before.” SaraPath Diagnostics, one of the largest, privately owned pathology companies in SW Florida, has been operating for over 70 years & operated with an old school approach to self-promotion. It has only been in the last few years that SaraPath has been open & willing to move into an external growth & expansion of its clients, services & reach.

With SaraPath’s latest marketing endeavor, Illum Productions has brought a multimedia plan to SaraPath; one that can be used in various scenarios maximizing the rate of return. Starting with a request for a slide presentation, Illum came back with a multimedia expansion on the theme. Illum would build a Prezi-style presentation that would move the initial conference presentation idea away from a static slide routine & into a more dynamic parallax 3d motion based multimedia video that could be built & then augmented to fit the needs of the various disciplines that SaraPath operated in.

The idea would be to house division “legs” around a core “general information” wheel, About SaraPath & then when necessary, turn on whatever division was needed for the presentation & turn off what was unnecessary. Additionally this video presentation could be re-constituted for use on the new website, for physician discussion panels & for B to B marketing maximizing the lifespan & usability of the project. “Both SaraPath & Illum are excited about this new project.” commented Jerry. “It allows us to work in the discipline that promotes Illum’s talent, utilizes a concept of multi-directional marketing & it expands our client’s awareness to new media & heightens their competitive edge.”