Archive for August, 2010

It’s a Wrap! (First week that is…)

Monday, August 30th, 2010

Our creative director, Jerry, after designing the set to the specifications of the film’s genre with the help of Annette Breazeale, art director of Banyan Theatre Group, he stepped in as the film’s Assistant Director working closely with Steve Tatone, director & the camera team of John GoodBrad (DP) & Sean McCarty (DIT) to work out the intricate & creative shots for the film.

Jerry said that he & the camera team would show up at least half an hour early to the set with shot list in hand & walk through the days scenes; working out each shot, camera angle & movement & lighting (with Ralpf Barnette, lighting & sound tech), & then present their ideas to Steve when he arrived on set.  “Steve had shots in his mind on how he wanted to see them; we simply expanded on his vision & added to them to evoke the emotion we felt the script was asking for from both the actors & the environment.”
The footage will be edited into a trailer that will be used for continued marketing & investment opportunities.  Watch the website for information on the trailer party coming soon.

cast & crew wiped out!

cast & crew wiped out!





Music on the AM

Monday, August 30th, 2010

Jerry joined director Steve Tatone to promote the film Beautiful Noise in an interview with local AM Radio station 1280 WTMY, “Geekin Out” with Skippy & the Dude.  The show ran last Sunday, the 22nd from 5pm to 6 pm.

Along with Jerry & Steve were Danielle White who plays Dez in the film & Roger Hughes of Top Secret Studios.  The group had a great time with the Dude & Toad who was filling in for Skippy due to his birthday celebration.  Happy Birthday Skippy!  The team spoke about the projects humble beginnings, the original music that was written for the film, each person’s participation on the production & how they were brought on with Steve & their various backgrounds.

Production started the next day in Myakka City.  Good luck with the first week’s shoot.

B E A Utiful Noise

Tuesday, August 17th, 2010

Illum Productions Creative Director has agreed to work with Midnight Pass Productions as their Production Designer on their first main production, a Sarasota based film titled Beautiful Noise.  Midnight Pass Productions is the brainchild of Steve Tatone, a 30 year vetern in music & television production.  Steve’s intent is to produce films in Sarasota as a way to ignite the city’s appeal to main stream Hollywood’ film community & make Sarasota his primary base of operations.  Steve’s first attempt at screenwriting spawned a $25 million Hollywood Production.  Principal photography will start the 23rd of August.

Jerry will be assisting Steve in coordination of locations & creating the look & feel of his vision.  “We are very excited about this production & what it could mean for our community.” Jerry stated.  “Sarasota has the artistic means, the creative vibe & extremely talented people.  “With the marketability of this film, the backing of an amazing Film Commissioner (Jeanne Corcoran) & the determination of a top notch production crew, we could see some exciting infusion to Sarasota from the Film Community.” 

When asked how Jerry got involved with this production, Illum’s Executive Producer stated, “Jerry was a guest speaker for the EDC & the Film Commission a few months ago on the Business of Filmmaking in Sarasota.  Steve was at the breakfast & approached Jerry afterwards to ask him if he would consider becoming a part of his production.”  “We are looking forward to assisting Steve & his production company bring attention to our city.”

To learn more about the production, please visit their website  Steve constantly updates the Directors Blog to keep everyone updated to the production’s progress.

Timely Updates

Wednesday, August 4th, 2010

We know it has been a while since our last posting about the company, what we’ve been up to & what’s to come.  It seems that our company’s information gets waylaid for the benefit of our clients work & life in general.  Well this past year has been quite busy for the Illum staff.  We have been diligently working on our e-motion studio’s children’s project; we are piecing together our animatic for the first video, working out the scenes & timing.


The principals of Illum went & had a baby girl which we are all excited about.  Jerry & Michelle took some time away from the company to focus on Nya’s first several months of life.  Nya is a special addition to the Illum family.

Speaking of expanding families, our Animation Director, Joe & his beautiful wife Jada are expecting their first child.  Jada is due in October & though we have been relentless they decided to wait to see what they are having but our bet is a bouncing boy.  We couldn’t be happier for the couple.

Illum’s design division has been working with several clients, most notably SaraPath Diagnostics, formerly Sarasota Pathology.  The campaign has been a long one; we have completely retooled their marketing direction, renamed them & given them a completely new identity.  From corporate packaging to sales staff tools, from courier vehicles to building signage, from in-house requisitions to a soon to be published revitalized web site, Illum has assisted in the coordination & expansion of nearly every department.

Our creative director, Jerry has been working on assisting the expansion of film to Sarasota’s area.  He has been speaking with several local directors about possible projects here & with the expansion of Florida’s tax incentive, the future looks promising.  He has also spoken on a couple of panels about film in our area.  The latest was with the Economic Development Council & the Sarasota Film Commission on the business of film in Sarasota County.  Jerry shared the panel with Brad Battersby from Ringling College & Mark Famiglio from the Sarasota Film Festival.