Archive for the ‘Web’ Category

Expanding SaraPath into the 21st Century

Tuesday, August 7th, 2012

Illum & SaraPath Diagnostics have had a wonderful long term working relationship through Illum’s advertising & design department. Illum has worked with SaraPath on everything from corporate identity redesign to presentation portfolios to direct B to B print material to restructured website & all internal operations’ forms.

“Now with the medical business becoming more & more competitive, with laboratories popping up in many small towns & communities, it was time to move SaraPath into the multimedia realm of advertising.” states Illum’s creative director, Jerry Chambless. “SaraPath needs to be competitive & we need to bring something extra to the marketing table that they have never ventured into before.” SaraPath Diagnostics, one of the largest, privately owned pathology companies in SW Florida, has been operating for over 70 years & operated with an old school approach to self-promotion. It has only been in the last few years that SaraPath has been open & willing to move into an external growth & expansion of its clients, services & reach.

With SaraPath’s latest marketing endeavor, Illum Productions has brought a multimedia plan to SaraPath; one that can be used in various scenarios maximizing the rate of return. Starting with a request for a slide presentation, Illum came back with a multimedia expansion on the theme. Illum would build a Prezi-style presentation that would move the initial conference presentation idea away from a static slide routine & into a more dynamic parallax 3d motion based multimedia video that could be built & then augmented to fit the needs of the various disciplines that SaraPath operated in.

The idea would be to house division “legs” around a core “general information” wheel, About SaraPath & then when necessary, turn on whatever division was needed for the presentation & turn off what was unnecessary. Additionally this video presentation could be re-constituted for use on the new website, for physician discussion panels & for B to B marketing maximizing the lifespan & usability of the project. “Both SaraPath & Illum are excited about this new project.” commented Jerry. “It allows us to work in the discipline that promotes Illum’s talent, utilizes a concept of multi-directional marketing & it expands our client’s awareness to new media & heightens their competitive edge.”

 

Bitcoin to the Rescue…

Wednesday, May 16th, 2012

Illum has been contracted by Anthony Gallippi, owner of Bit-Pay, to produce a 60 second animated commercial spot for their venture into Bit Coins.  Bit-Pay was founded last year by Anthony & his partner Stephen in hopes of enabling online merchants to accept bitcoins as easily as accepting credit cards or paypal payments.  Bitcoins are a form of digital currency that companies can use for purchasing anything they can imagine.  Bitcoin usage can eleminate identity theft, chargebacks & fraud & since there are no bank fees associated with Bitcoins, they are considerably less to utilize.

Jerry, our creative director, explains the process Illum took with this production.  “Bit-Pay wanted a simplistic approach to the design & movement of the production.  After going through several design ideas, we created  an over-lapping construction paper cutout design with a stop motion style of movement.  The look is very organic as though someone cut, by hand, several pieces of colored paper & glued them to one another.  The effect would be this stacked style of art that has depth to it.  Then we animated the sequences at 12 fps to get a choppy feel to the animation as if we were shooting it 1 frame at a time with a still camera.  Depending on the complexity of the shot, each scene could have 30 to 300 assets per shot so even though the final result seems very simplistic, the fact is the production was very complex.”

The commercial will be airing on several commerce sites as well as an independent website created just for the spot.  You can check it out on Bit-Pay’s created site, http://screwbanks.net, Youtube under “Screw Banks” or at illum’s vimeo company page:
http://vimeo.com/illumproductions/videos.

Presentation for Saudi Arabia & Mile

Tuesday, August 2nd, 2011

Mile, a non-profit organization in Saudi Arabi,a has asked Illum to partake in designing a new look & visual style to their successful corporate entrepreneurship seminars titled PALM. The company wants to expand their cooperative reach into multiplemarkets & feel that a fresh style would enhance their market demographic.

The Madinah Institute for Leadership & Entrepreneurship (MILE) is a leading CorporateSocial Responsibility Program dedicated to enhancing leadership capacity & entrepreneurial excellence in the Middle East, North Africa, & Asia. Strategically located in the Madinah Knowledge Economic City of Saudi Arabia;MILE is a non-profit organization sponsored by the Savola Group that has grown into a collaborative initiative attracting participation from global busines sschools, academic professors, management consulting organizations & professional associations.

Should the project be accepted, Illum would spearhead the organization’s complete video marketing endeavors. This would include all video presentations for the corporation,their conference programs, media center libraries & possibly promote live switching into their events expanding their internet reach both to the East & the West. “This would be a wonderful collaboration between our companies & our resources, stated Jerry, our creative director. The Middle East is growing exponentially & we would be honored to be able to assist in Mile’s expansion.”