illumproductions.com

We know it has been a while since our last posting about the company, what we’ve been up to & what’s to come.  It seems that our company’s information gets waylaid for the benefit of our clients work & life in general.  Well this past year has been quite busy for the Illum staff.  We have been diligently working on our e-motion studio’s children’s project; we are piecing together our animatic for the first video, working out the scenes & timing.

nya

The principals of Illum went & had a baby girl which we are all excited about.  Jerry & Michelle took some time away from the company to focus on Nya’s first several months of life.  Nya is a special addition to the Illum family.

Speaking of expanding families, our Animation Director, Joe & his beautiful wife Jada are expecting their first child.  Jada is due in October & though we have been relentless they decided to wait to see what they are having but our bet is a bouncing boy.  We couldn’t be happier for the couple.

Illum’s design division has been working with several clients, most notably SaraPath Diagnostics, formerly Sarasota Pathology.  The campaign has been a long one; we have completely retooled their marketing direction, renamed them & given them a completely new identity.  From corporate packaging to sales staff tools, from courier vehicles to building signage, from in-house requisitions to a soon to be published revitalized web site, Illum has assisted in the coordination & expansion of nearly every department.

Our creative director, Jerry has been working on assisting the expansion of film to Sarasota’s area.  He has been speaking with several local directors about possible projects here & with the expansion of Florida’s tax incentive, the future looks promising.  He has also spoken on a couple of panels about film in our area.  The latest was with the Economic Development Council & the Sarasota Film Commission on the business of film in Sarasota County.  Jerry shared the panel with Brad Battersby from Ringling College & Mark Famiglio from the Sarasota Film Festival.

Sarasota Pathology has approached Illum’s Design Division to take on the company’s corporate re-branding project.  Sarasota Pathology is a local independent laboratory and pathology practice that has been catering to the tri-county area for more than 35 years.  Their pathologists are board tri-certified and licensed in anatomical and clinical pathology with diverse knowledge in tissue diagnosis and analysis.  Sarasota Memorial, HCA/Doctor’s Hospital and Desoto Memorial are but a few of the hospitals that utilize Sarasota Pathology’s quality expertise.

Illum will be designing a new identity, corporate stationary package, re-scoping all internal forms and procedure documentation, employee and vendor badges, building and courier vehicle signage, internet identity, digital brochure, exhibit and tradeshow booth displays.  Illum will also work with SaraPath’s internal sales/marketing staff in designing and producing a multi-platform executive folio.  The folio will be utilized for sales expansion, pathology education meetings and tradeshow events.

Once the new collateral is established, Illum’s production division will create and direct internal infomercials and edit exhibit teaching videos from Sara Path’s pathologists that will be utilized for training through the company’s inter/intranet sites.  Illum will also serve as a consultant on the organization’s marketing push expanding their assistance into additional markets.

Illum’s Graphics Division has picked up a corporate design contract for The Zenbu Center, located in Dahlonega, Georgia.  The center is part of the Blaize Foundation; a domestic charitable trust is creating a new opportunity in Dahlonega for constituents who strive to better themselves physically, mentally & spiritually.  An eastern philosophy fitness center & spa is being created as part of a non-profit charitable institute to bring a much needed alternative outlet and lifestyle to a rural college, manufacturing & agricultural town.

This facility will offer Japanese discipline classes through sword arts as well as other self development & enhancement courses such as yoga, aerobics & dance.  This facility will feature a world class martial arts training facility, large strolling Japanese gardens, a gymnasium & will house a fully equipped spa center with all the proper amenities.

Illum Design Group will be creating the corporate identity as well as company stationary packages, collateral material & will also serve as a consultant on the Foundation’s future marketing endeavors.

 Illum’s Design Group has been presented an opportunity to create a full corporate marketing push for AnFala, a company created by Dr. Ruan Jin Zhao, a professor of Chinese Medicine Cellular Biology & Immunology & specialist in Herbal Therapy.  Dr. Zhao is also a member & scientific advisor to the H. Lee Moffitt Cancer Center & Research Institute, publishing several papers on cancer treatments utilizing Chinese herbal & acupuncture solutions.  AnFala is Dr. Zhao’s own Chinese pharmaceutical organization.  They research, develop, & manufacture health solution-oriented herbal medicines based on clinically proven proprietary formulas targeting specific diseases.  AnFala distinguishes itself in all phases of high quality medicine manufacturing, including but not limited to herb planting, harvesting, selecting, processing & packaging. Currently, AnFala operates two high standard manufacturing facilities in Sichuan & Henan Provinces in China.

Illum will be re-designing AnFala’s identity & stationary package as well as designing specifically targeted brochures highlighting their top herbal solutions, craft prescription bottle labels, periodical advertisements & creating a six piece trade show display.

Our Creative Director, Jerry states, “We are excited to be considered for this project.  Dr. Zhao is a very humble man who wants to help those who have had limited success with other medical treatments.  What is real appealing about AnFala’s project is that their Board is real open to the creative process & has really opened the platform for us to mix mediums & meld the two cultures into the work.”

Illum, along with Studio 26 Productions, is awarded a silver FLIFF for their visual effects and edgy graphics work on Gold’s Gym Sarasota national commercial spot. The Fort Lauderdale International Film Festival has been recognizing films and the artists that create them for over twenty years.

FLIFF reels out over 200 films from around the globe including a World Premiere; several National Premieres and over fifty Florida Premieres yearly.

Jerry Chambless, our Creative Director, continuing his work with local enterprise company, Genuity Group, has been awarded 3 Addy awards for his direction on several initiatives including a county housing authority, a community medical organization and local service industry businesses.

These entrant wins will now be placed in the District Addy competition for consideration.

Jerry’s creativity, direction and visual effects on Goalkeeper World’s international training multimedia training DVD have earned us an international Telly Award. “It is a wonderful feeling to see your work recognized by industry professionals. Being awarded just reaffirms why we love doing what we do and we are proud to be able to share this with our crew and clients.” our Creative Director says.

The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions. The Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

 Our Creative Director, Jerry Chambless, has been awarded seven Addy awards for his creative direction with local enterprise company, Genuity Group whose clients include leading bank and mortgage companies, nationally recognized healthcare organizations, international retail operations, government entities and expanding enterprises.

The Addy’s include creative and visuals for a city kiosk initiative, direction, animation, effects and design for goalkeeping training video media and design and implementation for a full marketing package for a tri-county services company.

With over 60,000 entries annually, the Addy Awards are the world’s largest and arguably toughest advertising competition. These entries come in from the finest agencies, production studios, cable companies and corporations from around the world.