Archive for the ‘Design’ Category

The Lucky 6 – a Flagship for the Future?

Friday, June 21st, 2013

I thought I would write this personally because it is a project that I have a lot of faith in & hope for its future.  While I was serving my first Ringling College class, I sat in on a meeting that was spearheaded by Brad Battersby, Digital Film Department head & Tony Stopperan, college president’s assistant & Asolo Repertory alumni.  They proposed a radical idea of collaborating between the two institutions & creating a full length feature film over the summer using students as the crew & faculty as department head mentors.

l6RingbotUp to this time, no film college has been successful at this endeavor but Brad felt that with the right mentors & the right students with the Asolo actors, it could be done.  I felt that I should show my support for this project & offer my experience & services.  I met with Brad & discussed the production & shortly thereafter I was asked to come aboard the film as Production Designer mentor, a position that I would share with a colleague, Sheryl Haler; she over costumes & I over art & sets; we collaborated over the entire look of the film.  Mise en scene!

We started pre-production the day after classes were over for the college; I had to get classes covered at Riverview for the next month in order to commit full time to the production.  The production was opened to all the departments at Ringling making it a true collaborative cross disciplined production.  We had 60 + crew that housed BOAD, Digital Film, Illustration, Computer Animation, Photography, Asolo Rep & a couple of alumni.  The students became immersed into the reality that is filmmaking on a professional scale.  The schedule was a standard 6 day, 12 hour staple that easily ran into 14 to 16 hour days with 7 days being the norm for all professional & a few crew members.

This reality became too much for some of the students & though we had some drop from the production, their fingerprints are still on the film & those that stayed the course became part of a team that didn’t compromise on creativity, design & story.  We shot on two Red Epic’s & two Scarlets as well as a couple of GoPro’s & a Canon 5D Mark III based on what was called for in the scene.  We had some truly amazing locations that were donated to us, some wild props, automobiles & a techno-crane & we met some truly terrific Sarasotians.  The footage that we came back with, before color correction is truly breath-taking.  l6Mansion01

Due to the high profile nature of the two institutions, we had a great deal of media coverage & I know that they will continue to watch us as we head into post production.  We even worked several of the media into the storyline & they were able to become part of the film.  This was an ensemble piece & the actors we had from the Asolo, 5 graduates & 1 first year, were a pleasure to work with & brought their own flair to the characters.  Each of them were very humble, took direction well & were quick to ask & offer suggestions to the betterment of the process.

I met many wonderful & talented people & got to work with some industry superstars with impressive credentials.  My colleagues & alumni that I came to know on a personal level were dynamic & collaborative; we had wonderful discussions throughout the production & we really worked well together.  Yes, with any film there are hiccups & never will you find a production that doesn’t have issues to overcome, but I would say that any complication that arose was thought out & creatively handled.  I was pleasantly surprised by the outcomes of many of the production days & though exhausted, every morning I woke excited about the upcoming day.  I mean throughout the course of this film, I designed sets, choreographed a couple of small fight scenes, directed a couple of scenes & acted in a small role.  I love what I do.

I watched as the students became more & more proficient at this craft as they worked along side us as crew & colleagues.  Some really shined & became examples for those in their departments.  They have amassed invaluable tools, skills & work ethics that hopefully will be shown & handed down to the upcoming classmates.  If this film does what is expected of it & is successful, then this summer film program will have a strong foundation to stand on.  What does that mean for the students?  It means that they will have feature film experience on their resumes before they head out to find their paths in this industry.  To paint it into a possible perspective, I have a high school film student that was accepted into the film program at Ringling just before we went into pre-production.  He became a member of the crew on this film.  If successful & this program repeats itself, he will be able to have five features under his belt by the time he graduates.  Many graduates don’t have two much less any upon graduation, only student shorts.

l6Mansion02In closing, I have enjoyed being on the ground floor of this initiative.  I hope that I imparted some knowledge, dedication, work ethic & creativity to those I worked with.  My hope for this grassroots project is that it becomes successful, expands, inspires others & sets a blueprint for other filmmakers in the future.

Illum back on the “9 to 5” schedule

Friday, June 21st, 2013

As the old saying goes, “life imitates art”, Illum relived past artistic endeavors this past winter season by agreeing to create motion graphics for 9 to 5, the musical, for the Players Theatre.  Our Creative Director, Jerry is friends & neighbors with the Artistic Director of the Player’s Theatre, Jeffery Kin.  Jeffery knowing that Illum had created the Snow White Day Dream sequence for the Broadway show, asked Jerry if he would consider repeating that for the Player’s show.

Jerry states, “I agreed because I know that community theatre doesn’t get to explore the same type of artistic license that a larger Broadway theatre can.”  Upon our first pre-production meeting with the crew & director Jared Walker, Jerry quickly realized that the show was in greater need than just the Snow White sequence.  “I felt that the 2d animation was going to stick out like a sore thumb against the remainder of the show which was simply going to be still photographs.  The show needed an infusion of motion graphics throughout in order for the show to flow seamlessly & with a stronger emphasis on continuity so I decided that we were going to design the whole show’s backdrop in collaboration with Ken Mooney who was the set designer.” Jerry said. players9to5

Illum repurposed the animation for the day dream sequence along with creating 30+ other animated scenic graphics.  Due to the amount of complexity of the scenes along with the lighting scenarios created by Mike Wood, Qlab was brought in to sync & run the show’s audio, visuals & lighting to secure the show running smoothly.   The show ran, at Players, www.theplayers.org, for a few weeks in February with some additional shows added to the request of Sarasota’s community.

Discussion Panel with Front Row Tampa Bay during the RNC

Wednesday, August 29th, 2012

The Economic Development Corporation of Sarasota, in cooperation with Front Row Tampa Bay, has asked our VP/Creative Director, Jerry Chambless to be part of a panel discussion during the Republican National Convention (RNC).  The panel’s purpose is to give an up-front & personal account of having their businesses operating in Sarasota, relations with local businesses & educational organizations such as Ringling College & what type of economic impact it has with business, lifestyle, culture, etc., in this region as well as all of SW Florida.

The segment, titled Sarasota Innovation Panel, will feature Dr. Larry Thompson of Ringling College, Pat Redmond, CEO of Tervis Tumbler, Jeff Hazelton, President of Lucid Global & Jerry Chambless, VP & Creative Director of Illum.   Innovation & key partnerships will be the topic as well as decisions to head quarter the unique businesses out of Sarasota County & what opportunities that may hold for the businesses.  Jerry stated that he was honored to have been asked to represent Sarasota’s businesses & looked forward to expanding awareness to all that Sarasota has to offer.

Front Row Tampa Bay is built around the Republican National Convention, to promote regional & Florida businesses while giving business leaders prime meeting & networking opportunities around this unique event.  The four day programming event will be live-streamed to targeted influencers & business interests across the nation.  Programming will include focus on the key business sectors & leaders from Florida & Tampa Bay, commentary from top political leaders & a look at life in Tampa Bay and Florida.

The Sarasota Innovation Panel segment will be airing on Thursday the 30th, at 10:30 am.  To view these streaming panel interviews & discussions, visit http://frontrowtampabay.com/ daily.

Expanding SaraPath into the 21st Century

Tuesday, August 7th, 2012

Illum & SaraPath Diagnostics have had a wonderful long term working relationship through Illum’s advertising & design department. Illum has worked with SaraPath on everything from corporate identity redesign to presentation portfolios to direct B to B print material to restructured website & all internal operations’ forms.

“Now with the medical business becoming more & more competitive, with laboratories popping up in many small towns & communities, it was time to move SaraPath into the multimedia realm of advertising.” states Illum’s creative director, Jerry Chambless. “SaraPath needs to be competitive & we need to bring something extra to the marketing table that they have never ventured into before.” SaraPath Diagnostics, one of the largest, privately owned pathology companies in SW Florida, has been operating for over 70 years & operated with an old school approach to self-promotion. It has only been in the last few years that SaraPath has been open & willing to move into an external growth & expansion of its clients, services & reach.

With SaraPath’s latest marketing endeavor, Illum Productions has brought a multimedia plan to SaraPath; one that can be used in various scenarios maximizing the rate of return. Starting with a request for a slide presentation, Illum came back with a multimedia expansion on the theme. Illum would build a Prezi-style presentation that would move the initial conference presentation idea away from a static slide routine & into a more dynamic parallax 3d motion based multimedia video that could be built & then augmented to fit the needs of the various disciplines that SaraPath operated in.

The idea would be to house division “legs” around a core “general information” wheel, About SaraPath & then when necessary, turn on whatever division was needed for the presentation & turn off what was unnecessary. Additionally this video presentation could be re-constituted for use on the new website, for physician discussion panels & for B to B marketing maximizing the lifespan & usability of the project. “Both SaraPath & Illum are excited about this new project.” commented Jerry. “It allows us to work in the discipline that promotes Illum’s talent, utilizes a concept of multi-directional marketing & it expands our client’s awareness to new media & heightens their competitive edge.”

 

Bitcoin to the Rescue…

Wednesday, May 16th, 2012

Illum has been contracted by Anthony Gallippi, owner of Bit-Pay, to produce a 60 second animated commercial spot for their venture into Bit Coins.  Bit-Pay was founded last year by Anthony & his partner Stephen in hopes of enabling online merchants to accept bitcoins as easily as accepting credit cards or paypal payments.  Bitcoins are a form of digital currency that companies can use for purchasing anything they can imagine.  Bitcoin usage can eleminate identity theft, chargebacks & fraud & since there are no bank fees associated with Bitcoins, they are considerably less to utilize.

Jerry, our creative director, explains the process Illum took with this production.  “Bit-Pay wanted a simplistic approach to the design & movement of the production.  After going through several design ideas, we created  an over-lapping construction paper cutout design with a stop motion style of movement.  The look is very organic as though someone cut, by hand, several pieces of colored paper & glued them to one another.  The effect would be this stacked style of art that has depth to it.  Then we animated the sequences at 12 fps to get a choppy feel to the animation as if we were shooting it 1 frame at a time with a still camera.  Depending on the complexity of the shot, each scene could have 30 to 300 assets per shot so even though the final result seems very simplistic, the fact is the production was very complex.”

The commercial will be airing on several commerce sites as well as an independent website created just for the spot.  You can check it out on Bit-Pay’s created site, http://screwbanks.net, Youtube under “Screw Banks” or at illum’s vimeo company page:
http://vimeo.com/illumproductions/videos.

Presentation for Saudi Arabia & Mile

Tuesday, August 2nd, 2011

Mile, a non-profit organization in Saudi Arabi,a has asked Illum to partake in designing a new look & visual style to their successful corporate entrepreneurship seminars titled PALM. The company wants to expand their cooperative reach into multiplemarkets & feel that a fresh style would enhance their market demographic.

The Madinah Institute for Leadership & Entrepreneurship (MILE) is a leading CorporateSocial Responsibility Program dedicated to enhancing leadership capacity & entrepreneurial excellence in the Middle East, North Africa, & Asia. Strategically located in the Madinah Knowledge Economic City of Saudi Arabia;MILE is a non-profit organization sponsored by the Savola Group that has grown into a collaborative initiative attracting participation from global busines sschools, academic professors, management consulting organizations & professional associations.

Should the project be accepted, Illum would spearhead the organization’s complete video marketing endeavors. This would include all video presentations for the corporation,their conference programs, media center libraries & possibly promote live switching into their events expanding their internet reach both to the East & the West. “This would be a wonderful collaboration between our companies & our resources, stated Jerry, our creative director. The Middle East is growing exponentially & we would be honored to be able to assist in Mile’s expansion.”

Interview with Animation Career Review

Monday, June 20th, 2011

Robin Wilding, a writer for Animation Career Review, contacted Illum for an interview with our Creative Director, Jerry Chambless.  The interview’s purpose is to give aspiring animators & design professional’s perspective on the projects that are being produced in the industry, what employer’s value in employees/contractors & to show that smaller studios have success in this industry.

Jerry was asked about Illum’s focus, aspects of dealing with clients, qualifications the studio looks for in a team member, recommendation on education & schools catering to the industry, project challenges, etc.  Jerry was happy to speak with Robin & share some of his thoughts on Illum’s path.   “Other than what we received from our instructors & the college job recruiting office, there was not a lot of information on our chosen field.  We would basically hound the studios coming in for presentations & recruitment for information & critiques.  Now you can find out a great deal about a company from the web & the more information that is available, the more one can formulate a decision on their career goals.” stated Jerry.

Animation Career Review launched in February of 2011 & is projecting over the next 12 months to become the authority site in the animation & design industry for aspiring professionals seeking information on education, salary & employment stats, software & technology & other aspect of the industry.

Visit http://www.animationcareerreview.com/articles/jerry-chambless-discusses-animation-career-success-illum-productions to read the interview.

Abu Dhabi

Thursday, February 17th, 2011

Illum has been contracted by Dale Ryan, NHP to create a virtual architectural presentation for the crown prince of Abu Dhabi. The presentation will consist of several images of an existing structure in Europe that is part of the Sheffield Winter & Peace Gardens. It will also present an imagined structure utilizing the same archetype as the European structure that will become an addition to the existing Gymnasium on the palace grounds.

Dale Ryan is an entrepreneur that designs architectural buildings all over the world, most recently in Thailand that utilizes curved laminated recycled lumber creating stunning curvilinear shapes that is structurally more resistant to monsoon winds. The corporation also designs & manufactures composite rail ties for the railroad systems & is in concept phase for a revolutionary project that will span across many business sectors.

Illum is excited about this endeavor & looks forward to a long, mutually beneficial relationship with Mr. Ryan & his corporation.

Timely Updates

Wednesday, August 4th, 2010

We know it has been a while since our last posting about the company, what we’ve been up to & what’s to come.  It seems that our company’s information gets waylaid for the benefit of our clients work & life in general.  Well this past year has been quite busy for the Illum staff.  We have been diligently working on our e-motion studio’s children’s project; we are piecing together our animatic for the first video, working out the scenes & timing.

nya

The principals of Illum went & had a baby girl which we are all excited about.  Jerry & Michelle took some time away from the company to focus on Nya’s first several months of life.  Nya is a special addition to the Illum family.

Speaking of expanding families, our Animation Director, Joe & his beautiful wife Jada are expecting their first child.  Jada is due in October & though we have been relentless they decided to wait to see what they are having but our bet is a bouncing boy.  We couldn’t be happier for the couple.

Illum’s design division has been working with several clients, most notably SaraPath Diagnostics, formerly Sarasota Pathology.  The campaign has been a long one; we have completely retooled their marketing direction, renamed them & given them a completely new identity.  From corporate packaging to sales staff tools, from courier vehicles to building signage, from in-house requisitions to a soon to be published revitalized web site, Illum has assisted in the coordination & expansion of nearly every department.

Our creative director, Jerry has been working on assisting the expansion of film to Sarasota’s area.  He has been speaking with several local directors about possible projects here & with the expansion of Florida’s tax incentive, the future looks promising.  He has also spoken on a couple of panels about film in our area.  The latest was with the Economic Development Council & the Sarasota Film Commission on the business of film in Sarasota County.  Jerry shared the panel with Brad Battersby from Ringling College & Mark Famiglio from the Sarasota Film Festival.

Sarasota Pathology’s Design Agency

Monday, March 16th, 2009

Sarasota Pathology has approached Illum’s Design Division to take on the company’s corporate re-branding project.  Sarasota Pathology is a local independent laboratory and pathology practice that has been catering to the tri-county area for more than 35 years.  Their pathologists are board tri-certified and licensed in anatomical and clinical pathology with diverse knowledge in tissue diagnosis and analysis.  Sarasota Memorial, HCA/Doctor’s Hospital and Desoto Memorial are but a few of the hospitals that utilize Sarasota Pathology’s quality expertise.

Illum will be designing a new identity, corporate stationary package, re-scoping all internal forms and procedure documentation, employee and vendor badges, building and courier vehicle signage, internet identity, digital brochure, exhibit and tradeshow booth displays.  Illum will also work with SaraPath’s internal sales/marketing staff in designing and producing a multi-platform executive folio.  The folio will be utilized for sales expansion, pathology education meetings and tradeshow events.

Once the new collateral is established, Illum’s production division will create and direct internal infomercials and edit exhibit teaching videos from Sara Path’s pathologists that will be utilized for training through the company’s inter/intranet sites.  Illum will also serve as a consultant on the organization’s marketing push expanding their assistance into additional markets.